BrightView’s New Equipment: Where the Blade Meets the Grass

There’s nothing quite like the sun’s reflection off the deck of a new mower.

But that shininess represents so much more as the company continues to embrace a One BrightView mindset while also further investing in team members and the tools they use on a daily basis to better serve our customers.

To date, thousands of new mowers and various hand-held equipment have found their way to branch garages across the country. And so far, the investment seems to be paying dividends.

BrightView’s Roseville branch in California received 13 new mowers and 60 new pieces of equipment in total, and their Branch Manager says it has made a great impact on both team member and customer satisfaction.

“The new equipment has made a big difference to our team,” said BrightView’s Robert Rochin, Roseville Branch Manager. “Using safe, reliable equipment, we’ve steadily improved processes, delivering more consistent results and higher team morale. The equipment has significantly improved efficiency by reducing downtime and costly repairs. This allows team members to focus more on providing the best customer and quality service.

“Feedback from customers has been overwhelmingly positive,” Rochin continued. “We’ve had several customers complement our clean new trucks and mowers, noting how important it is as part of our brand.”

It’s a similar story in BrightView’s Northwest Region.

“Our team members love their new equipment,” said BrightView’s Larry Hobson, Regional Equipment Manager – Northwest Region. “The customers are also pleased. They’ve noticed the improved safety, efficiency, and the reduced downtime, which has made a positive impact on our overall service.”

Dan Dorn, of Toro, one of BrightView’s preferred vendors, agrees the company’s commitment to quality and efficient equipment will pay great dividends moving forward.

“This equipment will allow BrightView to more efficiently and cost-effectively complete the services needed at each account,” Dorn said. “Our equipment is also user-friendly with enhanced ergonomics that offer ease of use and comfort for each operator.”  

New equipment is the most recent enhancement adopted to improve the overall experience for field team members. Other enhancements/actions include, but are not limited to: 

• Providing durable safety shoes to team members to better ensure consistent and comfortable foot protection.
• Providing orange field vests that are to be worn by new hires for their first 30 days to set them apart from more tenured team members to encourage safety collaboration.

“These investments being made by the company are pretty awesome,” said BrightView’s Michael Specht, Regional Equipment Manager – Northeast Region. “It’s like Christmas morning when the teams see their new equipment. Customers also love our unified, professional look and appreciate our increased efficiency.”